Stuck On You

Developed nearly 50 years ago in collaboration with Barry Manilow, we brought back the BAND-AID Brand jingle.

We brought the nostalgic jingle into 2024 with modern UGC visuals to remind families about how they felt healed
and cared for by Band-Aid brand products in the past and how we’ll still be there for them in the future.

0:15 TV

0:08 SOCIAL VIDEO

0:06 SOCIAL VIDEO

NATIONAL PRINT ADS

VISUALS FROM SHOOT

Client: BAND-AID
Agency: Deutsch NY
Chief Creative Officer: Samira Ansari
Directors: Cameron Dutra & Mishka Kornai
Executive Creative Director: George Decker
Creative Directors: MyTran Dang & Jeff Good
Associate Creative Director: Allison Navon
Senior Art Director: Rafael Sosa
Senior Copywriter: Zach Stoner

BAND-AID Pro Heal

Alongside the creation of the new “Stuck On You” Brand spot,
we were also tasked with the launch of their new product, BAND-AID Pro Heal.

We worked alongside our VFX partner Laundry to help consumers visualize
how this new product helps heal their cuts, scrapes, and wounds better than ever.

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NATIONAL PRINT / KEY VISUAL

3D & VFX

WEB BANNER