Stuck On You
Developed nearly 50 years ago in collaboration with Barry Manilow, we brought back the BAND-AID Brand jingle.
We brought the nostalgic jingle into 2024 with modern UGC visuals to remind families about how they felt healed
and cared for by Band-Aid brand products in the past and how we’ll still be there for them in the future.
0:15 TV
0:08 SOCIAL VIDEO
0:06 SOCIAL VIDEO
NATIONAL PRINT ADS
VISUALS FROM SHOOT
Client: BAND-AID
Agency: Deutsch NY
Chief Creative Officer: Samira Ansari
Directors: Cameron Dutra & Mishka Kornai
Executive Creative Director: George Decker
Creative Directors: MyTran Dang & Jeff Good
Associate Creative Director: Allison Navon
Senior Art Director: Rafael Sosa
Senior Copywriter: Zach Stoner