https://rafaelsosa.cargo.site Rafael Sosa Tue, 25 Nov 2025 17:17:18 +0000 https://rafaelsosa.cargo.site en https://rafaelsosa.cargo.site/Home Wed, 20 Dec 2017 16:45:49 +0000 Rafael Sosa https://rafaelsosa.cargo.site/Home https://rafaelsosa.cargo.site/This-Bud-s-for-3 Wed, 20 Dec 2017 16:31:54 +0000 Rafael Sosa https://rafaelsosa.cargo.site/This-Bud-s-for-3 This Bud’s For 3 Client: Budweiser Budweiser wanted to honor Dwyane Wade’s career both on and off the court. In keeping with the tradition of swapping jerseys, our team created this touching film, showing him exchanging jerseys with the fans and family that he has impacted. We wanted to show the world that he is bigger than basketball. And we won a bunch of awards for making people cry at their desks. AWARDS 2019 Clio Awards Gold - Social VideoSilver - FilmBronze - FilmBronze - PR 2019 Cannes Lions Silver - Entertainment Lions for Sport Bronze - Entertainment Lions for Sport Bronze - Film Lions 2020 Clio Sports&nbsp; 2x Gold4x Silver <img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/444dd02473c0c0326784055cd2bb250d980a5f626ef33906b0852744865794f1/Bud_CannesBoards_WADE_4-30.jpg" data-mid="83565248" border="0" src="https://freight.cargo.site/w/1000/i/444dd02473c0c0326784055cd2bb250d980a5f626ef33906b0852744865794f1/Bud_CannesBoards_WADE_4-30.jpg" /> Case Study 1:30 cut <img width="2566" height="1450" width_o="2566" height_o="1450" data-src="https://freight.cargo.site/t/original/i/39569aa9956118d5c1134f4e0ac2d54431dfed00d812de19d7b2d36b0ab6a7d0/Screen-Shot-2020-04-02-at-6.18.42-PM.png" data-mid="65515608" border="0" src="https://freight.cargo.site/w/1000/i/39569aa9956118d5c1134f4e0ac2d54431dfed00d812de19d7b2d36b0ab6a7d0/Screen-Shot-2020-04-02-at-6.18.42-PM.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/b719f230ef127f29eb6b92648f8aaea3ed884f9bbd711d709a7cc881db11ee45/s3-entire_group_holding_jerseys_hi_res--default--1280.jpg" data-mid="72520658" border="0" src="https://freight.cargo.site/w/1000/i/b719f230ef127f29eb6b92648f8aaea3ed884f9bbd711d709a7cc881db11ee45/s3-entire_group_holding_jerseys_hi_res--default--1280.jpg" /> <img width="1010" height="1110" width_o="1010" height_o="1110" data-src="https://freight.cargo.site/t/original/i/6b8b60290651fe9d0d29e6df669abcc7cb5b065d153724c14d306e2a75d9d257/s3-screen_shot_2019-04-09_at_11.46.55_am--default--1010.png" data-mid="72520656" border="0" src="https://freight.cargo.site/w/1000/i/6b8b60290651fe9d0d29e6df669abcc7cb5b065d153724c14d306e2a75d9d257/s3-screen_shot_2019-04-09_at_11.46.55_am--default--1010.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/82dbbd7ac28af3f4fde84590e5dc2e45453dd6c3e8efc69c9547563cd52fbc7a/Budweiser_Ad_Wade_1920x1080_040119.jpg" data-mid="65515271" border="0" src="https://freight.cargo.site/w/1000/i/82dbbd7ac28af3f4fde84590e5dc2e45453dd6c3e8efc69c9547563cd52fbc7a/Budweiser_Ad_Wade_1920x1080_040119.jpg" /> Client: Budweiser Agency: VaynermediaChief Creative Officer: Steve BabcockGroup Creative Director: Adam LockCreative Directors: Todd Bradley &amp; Harry BarronArt Director: Rafael Sosa https://rafaelsosa.cargo.site/Closer-To-The-Action Thu, 18 Jan 2024 16:31:00 +0000 Rafael Sosa https://rafaelsosa.cargo.site/Closer-To-The-Action Closer To The ActionBetway is back at it again. With Year 2, we wanted to push last years concept even further. We highlighted features such as live betting, that make you feel like you’re participating in the game and bringing you closer to the action. :15 YOUTUBE SOCIAL VIDEO SOCIAL STILLS <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cf16b34e4afa936a5098b2b20ce89cc30de8b67116b1e2eec150f59ba58e0b49/Betway_Social_1x1_BringItHome_v2.jpg" data-mid="202141170" border="0" src="https://freight.cargo.site/w/1000/i/cf16b34e4afa936a5098b2b20ce89cc30de8b67116b1e2eec150f59ba58e0b49/Betway_Social_1x1_BringItHome_v2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/194968ed21d646533684db67b2ecd997d70a0b5a45cc30a4a3718126d9c6fb49/Betway_Social_1x1_JumpIntoTheAction_v2.jpg" data-mid="202141171" border="0" src="https://freight.cargo.site/w/1000/i/194968ed21d646533684db67b2ecd997d70a0b5a45cc30a4a3718126d9c6fb49/Betway_Social_1x1_JumpIntoTheAction_v2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3253137e927db5a5d08321c39744d9486d51500ee8550438825fddab00ae3b4c/Betway_Social_1x1_MakeARun_v2.jpg" data-mid="202141172" border="0" src="https://freight.cargo.site/w/1000/i/3253137e927db5a5d08321c39744d9486d51500ee8550438825fddab00ae3b4c/Betway_Social_1x1_MakeARun_v2.jpg" /> Client: BetwayAgency: Deutsch NYChief Creative Officer: Samira Ansari Director: Sarah ChatfieldCreative Directors: MyTran Dang &amp; Jeff GoodSenior Art Director: Rafael Sosa Senior Copywriter: Zach Stoner Art Director: Cole Davis Copywriter: Tanner Manscill https://rafaelsosa.cargo.site/SNICKERS-Eggs Tue, 05 Mar 2024 17:35:49 +0000 Rafael Sosa https://rafaelsosa.cargo.site/SNICKERS-Eggs SNICKERS Eggs SNICKERS came to us with a simple ask: make some noise for their NEW seasonal SNICKERS Eggs. Our answer? A 10-foot SNICKERS Chicken in NYC’s Flatiron Plaza, “laying” thousands of free chocolate, caramel, peanut, and nougat eggs every hour.Giving a whole new meaning to the term product drop. The playful stunt gave fans a larger-than-life answer to the question: Where do SNICKERS Eggs come from? Key Vis <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e6b8a2e17d0f214e8733ed8e40c6f44a5a993fed587c7b4c996af4c36c7617d/SnickersEggs_KeyVis.jpg" data-mid="236928477" border="0" src="https://freight.cargo.site/w/1000/i/1e6b8a2e17d0f214e8733ed8e40c6f44a5a993fed587c7b4c996af4c36c7617d/SnickersEggs_KeyVis.jpg" />Event Photos <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/48182a3dc8a9479063cb4f99688b3e9b9dbd9af69a1dbbbd5188daf6d7ffbd31/SnickersEggs_InPerson.png" data-mid="236928476" border="0" src="https://freight.cargo.site/w/1000/i/48182a3dc8a9479063cb4f99688b3e9b9dbd9af69a1dbbbd5188daf6d7ffbd31/SnickersEggs_InPerson.png" /> <img width="3865" height="2898" width_o="3865" height_o="2898" data-src="https://freight.cargo.site/t/original/i/916b350aab37625f0c44467319a2f92a460b80e9ae0f0e5303185ecf0dcc862e/snickerseggs_3.png" data-mid="236928487" border="0" src="https://freight.cargo.site/w/1000/i/916b350aab37625f0c44467319a2f92a460b80e9ae0f0e5303185ecf0dcc862e/snickerseggs_3.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ba23333b39a1636d0b285cd865831c56af01bfb3afabde3ee2cd55383e4e3563/snickerseggs_1.png" data-mid="236928492" border="0" src="https://freight.cargo.site/w/1000/i/ba23333b39a1636d0b285cd865831c56af01bfb3afabde3ee2cd55383e4e3563/snickerseggs_1.png" /> <img width="2712" height="2034" width_o="2712" height_o="2034" data-src="https://freight.cargo.site/t/original/i/3281598db8e11f92f0578d7dc15b38e2fb994299c2da256397acbf32a4ae8709/snickerseggs_2.png" data-mid="236928491" border="0" src="https://freight.cargo.site/w/1000/i/3281598db8e11f92f0578d7dc15b38e2fb994299c2da256397acbf32a4ae8709/snickerseggs_2.png" /> Social Videos .video-row { display: flex; justify-content: center; gap: 10px; /* space between videos */ } .video-row iframe { width: 30%; /* make them evenly sized */ aspect-ratio: 9 / 16; /* vertical format */ height: auto; border: 0; } Assets <img width="2644" height="960" width_o="2644" height_o="960" data-src="https://freight.cargo.site/t/original/i/2f89aca29c0aaab4c02b7a74b902af67caabf938e34a37949e573df9ca133b40/Logo_SnickersEggs.png" data-mid="236928503" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/2f89aca29c0aaab4c02b7a74b902af67caabf938e34a37949e573df9ca133b40/Logo_SnickersEggs.png" /> <img width="399" height="326" width_o="399" height_o="326" data-src="https://freight.cargo.site/t/original/i/26167601f5abf273a82030e74757bcfbf4b107a78dd34cf8786a4d9cd56888b0/SNK_Egg_Cross_Section.jpg" data-mid="236928473" border="0" src="https://freight.cargo.site/w/399/i/26167601f5abf273a82030e74757bcfbf4b107a78dd34cf8786a4d9cd56888b0/SNK_Egg_Cross_Section.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cfd02590a1c95a9a0821ee47bcf712457f2e476bd8b27ab9de1bf61a79327a0c/snickerseggs_package.png" data-mid="236928497" border="0" src="https://freight.cargo.site/w/1000/i/cfd02590a1c95a9a0821ee47bcf712457f2e476bd8b27ab9de1bf61a79327a0c/snickerseggs_package.png" /> <img width="400" height="432" width_o="400" height_o="432" data-src="https://freight.cargo.site/t/original/i/3fb586ed4099c29688ed97e208534716eef0e9377c41e3c9496c7e56f9b56ef6/SNK_Egg_Whole.jpg" data-mid="236928475" border="0" src="https://freight.cargo.site/w/400/i/3fb586ed4099c29688ed97e208534716eef0e9377c41e3c9496c7e56f9b56ef6/SNK_Egg_Whole.jpg" /> Client: MARS/SNICKERSAgency: Weber ShandwickExecutive Creative Director: Alana Beseau Group Creative Director: Burke Boggio-HairAssociate Creative Director: Rafael Sosa Senior Art Director: Malieka Gurrera https://rafaelsosa.cargo.site/Travis-Hunter-Two-Pack Tue, 25 Nov 2025 17:17:18 +0000 Rafael Sosa https://rafaelsosa.cargo.site/Travis-Hunter-Two-Pack Travis Hunter Two Pack A unique player deserves a unique idea. For the 2025 NFL Draft, we partnered with two-way superstar Travis Hunter to launch the Travis Hunter Two-Pack. Chocolate bar. Ice Cream bar. Both sides in one package, like Travis Hunter. Inspired by the way Hunter dominates on both offense and defense, we built a unique product drop for Draft-Week that fans could buy for $2. We developed the packaging design, key visual shoot, as well as the social content. Key Vis <img width="2509" height="1414" width_o="2509" height_o="1414" data-src="https://freight.cargo.site/t/original/i/d4b23e969b5afe7a69d761bb12926e9705a566c905fe5fb7ae474bbf2cacbd56/SNICKERS_TravisHunterTwoPack-1.png" data-mid="241082561" border="0" src="https://freight.cargo.site/w/1000/i/d4b23e969b5afe7a69d761bb12926e9705a566c905fe5fb7ae474bbf2cacbd56/SNICKERS_TravisHunterTwoPack-1.png" /> <img width="829" height="466" width_o="829" height_o="466" data-src="https://freight.cargo.site/t/original/i/f95782d89771a2c416f31965aa9c60403970f980d955bf525d98ae3e3f303e8a/download-2.png" data-mid="241083029" border="0" src="https://freight.cargo.site/w/829/i/f95782d89771a2c416f31965aa9c60403970f980d955bf525d98ae3e3f303e8a/download-2.png" /> <img width="2160" height="1215" width_o="2160" height_o="1215" data-src="https://freight.cargo.site/t/original/i/cedb27034c8bb1044a17e64ff38b65ce534b40ae4a6448338f291d85285c0757/images_ImageExchange_mmsport_405_01jrg00axykt79ebg203.png" data-mid="241082562" border="0" src="https://freight.cargo.site/w/1000/i/cedb27034c8bb1044a17e64ff38b65ce534b40ae4a6448338f291d85285c0757/images_ImageExchange_mmsport_405_01jrg00axykt79ebg203.png" /> Social Videos .video-row { display: flex; justify-content: center; gap: 10px; /* space between videos */ } .video-row iframe { width: 30%; /* make them evenly sized */ aspect-ratio: 9 / 16; /* vertical format */ height: auto; border: 0; } Assets <img width="580" height="341" width_o="580" height_o="341" data-src="https://freight.cargo.site/t/original/i/96eef8247729181b1a11272add311fdd5805419bcf9e8c43190b2cecdd376da3/TravisBox_FINAL.png" data-mid="241082563" border="0" src="https://freight.cargo.site/w/580/i/96eef8247729181b1a11272add311fdd5805419bcf9e8c43190b2cecdd376da3/TravisBox_FINAL.png" /> Client: MARS/SNICKERSAgency: Weber Shandwick Group Creative Director: Burke Boggio-HairAssociate Creative Director: Rafael Sosa https://rafaelsosa.cargo.site/Rated-RSV Tue, 02 Sep 2025 15:21:45 +0000 Rafael Sosa https://rafaelsosa.cargo.site/Rated-RSV Rated RSVThe Challenge: Break through the pharma ad clutter to deliver an important message about RSV vaccination for adults 60+ The Solution: We brought on Ernie Hudson,&nbsp;the sexiest Ghostbuster, to reframe prevention as confidence, vitality, and sexy. The Results: A bold, culturally resonant campaign that turned heads by doing what few pharma ads dare to do: make prevention look sexy. Primarily on social, “Rated RSV” sparked conversation, landed media coverage, and helped make the RSV vaccine part of the cultural dialogue for older adults. Fireplace | 16:9 The Importance of Getting Vaccinated for RSV | 9:16 Image Gallery <img width="2560" height="1708" width_o="2560" height_o="1708" data-src="https://freight.cargo.site/t/original/i/6cdb60dc49f2fb34df64e8c50ac1ec7af206e49790dc2ea8b7cc7974e621d9d8/Bathtub-bubbles_Pfizer-scaled-1.png" data-mid="237739337" border="0" src="https://freight.cargo.site/w/1000/i/6cdb60dc49f2fb34df64e8c50ac1ec7af206e49790dc2ea8b7cc7974e621d9d8/Bathtub-bubbles_Pfizer-scaled-1.png" /><img width="2560" height="1708" width_o="2560" height_o="1708" data-src="https://freight.cargo.site/t/original/i/7abaed71aeca9de7550eeca405f207e5ec4f6a84b9588c3dfde3d1c4d36289b9/Chair_Pfizer-scaled.png" data-mid="237739338" border="0" src="https://freight.cargo.site/w/1000/i/7abaed71aeca9de7550eeca405f207e5ec4f6a84b9588c3dfde3d1c4d36289b9/Chair_Pfizer-scaled.png" /><img width="1440" height="803" width_o="1440" height_o="803" data-src="https://freight.cargo.site/t/original/i/604891e48382600304caefcf5b488f6bb234fa703444e56f18a44e62d259b33f/466020224_18300410623200521_5996352231558765174_n.jpg" data-mid="237739845" border="0" src="https://freight.cargo.site/w/1000/i/604891e48382600304caefcf5b488f6bb234fa703444e56f18a44e62d259b33f/466020224_18300410623200521_5996352231558765174_n.jpg" /> Client: PFIZERAgency: Weber Shandwick NYDirectors: Carolyn HudsonExecutive Creative Director: Dennis Greeley Creative Directors: Tony Colletti &amp; Sara BarthAssociate Creative Director: Rafael Sosa https://rafaelsosa.cargo.site/Ritz-Golden-Summer Thu, 04 Sep 2025 19:33:48 +0000 Rafael Sosa https://rafaelsosa.cargo.site/Ritz-Golden-Summer RITZ Golden Summer The Challenge: RITZ needed to re-energize its presence during the crowded summer snacking season. With 46% of consumers not using their vacation days, the brand saw an opportunity to give fans a reason to celebrate summer in their own way. The Solution: We launched RITZ Sunkissed Crackers, a limited-edition golden-baked twist on the iconic buttery snack. To amplify awareness and spark national conversation, we paired the product drop with the Golden Summer Giveaway, a sweepstakes offering over 600 instant-win prizes like branded coolers, towels, and fanny packs, plus a $50,000 grand prize to fuel one fan’s dream summer. A dedicated site, ritzgoldensummer.com, supported daily entries and became the campaign hub, while PR, social, and retail activations extended reach. The Results: By pairing the $50K giveaway with the debut of Sunkissed crackers, RITZ turned a product launch into a national conversation. The campaign delivered strong PR pickup and consumer engagement, marking the new cracker as the season’s must-try snack. <img width="1788" height="1005" width_o="1788" height_o="1005" data-src="https://freight.cargo.site/t/original/i/bd09bfc847a16919ddf3502e33bfba958bb5829c739119156744e8026973a0a7/RITZ_Golden_Summer_Key_Visual.png" data-mid="237839790" border="0" src="https://freight.cargo.site/w/1000/i/bd09bfc847a16919ddf3502e33bfba958bb5829c739119156744e8026973a0a7/RITZ_Golden_Summer_Key_Visual.png" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6d75153b2afa8db14efe57b75e7f6938358428fc781be154bb87374659602a44/491442667_18458413318072560_158827362286659730_n.png" data-mid="237839793" border="0" src="https://freight.cargo.site/w/1000/i/6d75153b2afa8db14efe57b75e7f6938358428fc781be154bb87374659602a44/491442667_18458413318072560_158827362286659730_n.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fb21ed514a946b6cc0c687df5512dbafa4b46314fcd7e5a214011d179e2f5c0c/497321556_18515656717010618_4276156041855178276_n.png" data-mid="237839788" border="0" src="https://freight.cargo.site/w/1000/i/fb21ed514a946b6cc0c687df5512dbafa4b46314fcd7e5a214011d179e2f5c0c/497321556_18515656717010618_4276156041855178276_n.png" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2eeab223942d2858959b3d1a022341baf545626d7088d39685e80cc499095aa5/491453408_18458413333072560_5759125799794949590_n.jpg" data-mid="237839830" border="0" src="https://freight.cargo.site/w/1000/i/2eeab223942d2858959b3d1a022341baf545626d7088d39685e80cc499095aa5/491453408_18458413333072560_5759125799794949590_n.jpg" /> <img width="2200" height="2200" width_o="2200" height_o="2200" data-src="https://freight.cargo.site/t/original/i/6ceec1ead7adafe795bf32bbace0a69d46f20c8d3d82674f1e4306d5065b92fb/f4c957d1-ce70-4a0a-8d5a-ee656d210a1e.c6cadfb9d1da3f448ebe2ce71284d232.png" data-mid="237839792" border="0" src="https://freight.cargo.site/w/1000/i/6ceec1ead7adafe795bf32bbace0a69d46f20c8d3d82674f1e4306d5065b92fb/f4c957d1-ce70-4a0a-8d5a-ee656d210a1e.c6cadfb9d1da3f448ebe2ce71284d232.png" /> <img width="2200" height="2200" width_o="2200" height_o="2200" data-src="https://freight.cargo.site/t/original/i/66f98d672d2be755e19f63e11a4b2df7173b9942a8def177e9b37960d8319c88/e33b2eba-410b-42d7-9084-c7773a7da779.c8e40c3c351dd987dafa77459cb9ad99.png" data-mid="237839786" border="0" src="https://freight.cargo.site/w/1000/i/66f98d672d2be755e19f63e11a4b2df7173b9942a8def177e9b37960d8319c88/e33b2eba-410b-42d7-9084-c7773a7da779.c8e40c3c351dd987dafa77459cb9ad99.png" /> <img width="2200" height="2200" width_o="2200" height_o="2200" data-src="https://freight.cargo.site/t/original/i/22fecb4b4f2a59fbbbc9f690cb14cb37f27d279662900e16e546d9d4a0d65327/2e81160e-fa4d-49e8-ab54-0c2438ff3d38.1d5c6a3d2b635d10438d0c752dcbf9c9.png" data-mid="237839855" border="0" src="https://freight.cargo.site/w/1000/i/22fecb4b4f2a59fbbbc9f690cb14cb37f27d279662900e16e546d9d4a0d65327/2e81160e-fa4d-49e8-ab54-0c2438ff3d38.1d5c6a3d2b635d10438d0c752dcbf9c9.png" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87645531bf851b7db00346f034c56cafe4a70e8ad3fb3fe69d6789d85dfb99f4/502049618_18509815501000372_6787513285624458568_n.png" data-mid="237840390" border="0" src="https://freight.cargo.site/w/1000/i/87645531bf851b7db00346f034c56cafe4a70e8ad3fb3fe69d6789d85dfb99f4/502049618_18509815501000372_6787513285624458568_n.png" /> Client: RITZAgency: Weber Shandwick NY Creative Directors: Emily Longfield &amp; Nichola TaylorAssociate Creative Director: Rafael Sosa Art Director: John Luke Polson https://rafaelsosa.cargo.site/Sonic-Drive-In Thu, 24 Jun 2021 14:48:43 +0000 Rafael Sosa https://rafaelsosa.cargo.site/Sonic-Drive-In Sonic Drive-In Client: Sonic Drive-In Sonic is back at it again with two new items just in time for Summer! We worked with real people, friends, and couples. Capturing their genuine reactions and conversations. All the work was concepted, shot, color corrected and edited remotely thanks to our great team. Twisted Texan Cheeseburger &amp; Footlong Coney Strawberry Cheesecake Blast New Crave Cheeseburger <img width="928" height="624" width_o="928" height_o="624" data-src="https://freight.cargo.site/t/original/i/93af8cac7437c4f52760827a2c2a89ba7e2c475da140caedd26e9dfba80e041c/Screen-Shot-2021-07-06-at-10.37.28-AM.png" data-mid="113166728" border="0" src="https://freight.cargo.site/w/928/i/93af8cac7437c4f52760827a2c2a89ba7e2c475da140caedd26e9dfba80e041c/Screen-Shot-2021-07-06-at-10.37.28-AM.png" /> Client: Sonic Drive-InAgency: Mother LA Copywriter: Rachel Curry Art Director: Rafael Sosa https://rafaelsosa.cargo.site/MTN-Dew-x-NBA2k22 Thu, 04 Nov 2021 16:56:38 +0000 Rafael Sosa https://rafaelsosa.cargo.site/MTN-Dew-x-NBA2k22 Level Up Your Game Client: Mountain Dew x NBA 2k22In partnership with with the upcoming NBA 2k22 game, Mountain Dew asked us to create a campaign that positions Dew as the catalyst to unleash your inner trash talker. Trash talking is something synonymous with online gaming, especially with a hyper-competitve game like NBA 2k. We worked with two of the quietest, politest, and most reserved NBA superstars, Zion Williamson and Zach LaVine, leveraging the eccentric humor Dew fans know and love. In this spot, our players are on the recieving end of some trash talk, and Dew helps them elevate their game and silence the peanut gallery. Client: Mountain Dew x NBA 2k22Agency: Ten35Director: Charles Stone IIIAssociate Creative Directors: Joshua Gadson &amp; Jay ZschunkeArt Director: Rafael Sosa https://rafaelsosa.cargo.site/SWISHER-Rebrand Thu, 28 Aug 2025 22:22:36 +0000 Rafael Sosa https://rafaelsosa.cargo.site/SWISHER-Rebrand SWISHER REBRAND | LIGHT UP THE LEGEND BRIEF | SWISHER wanted to be a cannbis brand vs. a cigarillo brand. SOLVE | We launched SWISHER as a hip-hop centric, the OG brand for blunts. RESULTS | NEW BIZ WIN! 💰 THE BLUNT <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4cdd9cec908a72380662c9a7de1ea05ac6a3030d54e488f3da4577662516f06b/af4d3c12-8cec-4b1d-b7b0-fad33224deb3_rw_1920.gif" data-mid="237595673" border="0" src="https://freight.cargo.site/w/1000/i/4cdd9cec908a72380662c9a7de1ea05ac6a3030d54e488f3da4577662516f06b/af4d3c12-8cec-4b1d-b7b0-fad33224deb3_rw_1920.gif" />THE BRAND <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9effc41896da8c384d98187133576ac25914a67c41ad0e58ce36844f78503336/9.png" data-mid="237595682" border="0" src="https://freight.cargo.site/w/1000/i/9effc41896da8c384d98187133576ac25914a67c41ad0e58ce36844f78503336/9.png" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/cbd06ec3c10f7729ffa228c040436719be8a86edae9a4b4f678a3af173c850b2/67b386a4-06cc-4b48-9883-ded6f2cc903c_rw_3840.png" data-mid="237595933" border="0" src="https://freight.cargo.site/w/1000/i/cbd06ec3c10f7729ffa228c040436719be8a86edae9a4b4f678a3af173c850b2/67b386a4-06cc-4b48-9883-ded6f2cc903c_rw_3840.png" /> <img width="1920" height="960" width_o="1920" height_o="960" data-src="https://freight.cargo.site/t/original/i/07f543165dd1fcdc7223f3fec8dc4f4849dd38e76b1a4cc57f012beb86ae15e9/d6935d2a-706f-4550-8ce5-f8bcd2f17d00_rw_1920.png" data-mid="237595685" border="0" src="https://freight.cargo.site/w/1000/i/07f543165dd1fcdc7223f3fec8dc4f4849dd38e76b1a4cc57f012beb86ae15e9/d6935d2a-706f-4550-8ce5-f8bcd2f17d00_rw_1920.png" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9893803736758aa1984535319cefdf0bb8ecec626c39f5a98a5aa11271b61941/8.png" data-mid="237595684" border="0" src="https://freight.cargo.site/w/1000/i/9893803736758aa1984535319cefdf0bb8ecec626c39f5a98a5aa11271b61941/8.png" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f3f2eb8aa1c298bf52a6ba36313aef7b48c69fd2ee14de2e205dd951717e0d23/14.png" data-mid="237595683" border="0" src="https://freight.cargo.site/w/1000/i/f3f2eb8aa1c298bf52a6ba36313aef7b48c69fd2ee14de2e205dd951717e0d23/14.png" /> THE TAGLINE<img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/de1b377f5945eb40c50da4cf62c165b6ef9166ee6793590b12ee70cc6a1ffa26/d86d7bb0-2468-436e-9dcb-07ee94210380_rw_1920.png" data-mid="237595725" border="0" src="https://freight.cargo.site/w/1000/i/de1b377f5945eb40c50da4cf62c165b6ef9166ee6793590b12ee70cc6a1ffa26/d86d7bb0-2468-436e-9dcb-07ee94210380_rw_1920.png" /> WEB + SOCIAL <img width="394" height="700" width_o="394" height_o="700" data-src="https://freight.cargo.site/t/original/i/aeab3f148fc37ad25cc4256c9e0275004d2d0161d9ee6007dbdf19ea207ef3e4/93096305-830e-4d3e-8d6c-f37a653d4100_rw_600.gif" data-mid="237595740" border="0" src="https://freight.cargo.site/w/394/i/aeab3f148fc37ad25cc4256c9e0275004d2d0161d9ee6007dbdf19ea207ef3e4/93096305-830e-4d3e-8d6c-f37a653d4100_rw_600.gif" /> <img width="394" height="700" width_o="394" height_o="700" data-src="https://freight.cargo.site/t/original/i/2114d82d60087a35bb01bf1507810d541558f49a3fc3d26344584a7cd8c50195/fd206079-b18f-4c41-89ef-d95ac25ca01c_rw_600.gif" data-mid="237595745" border="0" src="https://freight.cargo.site/w/394/i/2114d82d60087a35bb01bf1507810d541558f49a3fc3d26344584a7cd8c50195/fd206079-b18f-4c41-89ef-d95ac25ca01c_rw_600.gif" /> <img width="394" height="700" width_o="394" height_o="700" data-src="https://freight.cargo.site/t/original/i/b05d5e200aa260606d9307f3c1d0fb4fd62812e54f3bc55dd22998ed9ad5f90c/6748c22f-1a36-432f-8fc6-aebde8bd62ac_rw_600-ezgif.com-optimize.gif" data-mid="237595896" border="0" src="https://freight.cargo.site/w/394/i/b05d5e200aa260606d9307f3c1d0fb4fd62812e54f3bc55dd22998ed9ad5f90c/6748c22f-1a36-432f-8fc6-aebde8bd62ac_rw_600-ezgif.com-optimize.gif" /> <img width="394" height="700" width_o="394" height_o="700" data-src="https://freight.cargo.site/t/original/i/bf62d1a6e031317fbac048cf7d4b3192e9de86168ac0d9f18f1ed335256852cf/0f4d5f21-5b0f-41b4-8e24-2608074b2feb_rw_600-ezgif.com-optimize.gif" data-mid="237595897" border="0" src="https://freight.cargo.site/w/394/i/bf62d1a6e031317fbac048cf7d4b3192e9de86168ac0d9f18f1ed335256852cf/0f4d5f21-5b0f-41b4-8e24-2608074b2feb_rw_600-ezgif.com-optimize.gif" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/b125fd7ba689e4317ddfed82a23cb4b31d6ac596e92f96c7bff8cb1b3bba76b9/8a9948bf-cd11-4972-aff1-155904bc88bb_rw_1200.gif" data-mid="237595743" border="0" src="https://freight.cargo.site/w/1000/i/b125fd7ba689e4317ddfed82a23cb4b31d6ac596e92f96c7bff8cb1b3bba76b9/8a9948bf-cd11-4972-aff1-155904bc88bb_rw_1200.gif" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/0e4ec8553f4b16855f326fa527054c378d6fd5f4c791c6f9cb9ccfcc6d4c6549/22b97f11-a03d-47f4-9a72-906093e8be8a_rw_600.gif" data-mid="237595742" border="0" src="https://freight.cargo.site/w/600/i/0e4ec8553f4b16855f326fa527054c378d6fd5f4c791c6f9cb9ccfcc6d4c6549/22b97f11-a03d-47f4-9a72-906093e8be8a_rw_600.gif" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/a655d8f8264c179e1771a67b5faee1accb5091e37b3efaf988d5dd7bd89cd6bd/b6239983-20c1-40d6-91ff-f091772b01bf_rw_600.gif" 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/> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/efaf741e6a85d5d33053b1f6c391bd5f518934917cb72f83d6a1ce51d816de4d/ezgif-7-f84c804c47.gif" data-mid="237595911" border="0" src="https://freight.cargo.site/w/720/i/efaf741e6a85d5d33053b1f6c391bd5f518934917cb72f83d6a1ce51d816de4d/ezgif-7-f84c804c47.gif" /> <img width="1250" height="1320" width_o="1250" height_o="1320" data-src="https://freight.cargo.site/t/original/i/c87f726a2ceae78f0c0ba262b2fa99735e6869ea8eb64cb9965f945778bb3003/Screenshot-2024-12-20-at-11.58.48AM.png" data-mid="237595912" border="0" src="https://freight.cargo.site/w/1000/i/c87f726a2ceae78f0c0ba262b2fa99735e6869ea8eb64cb9965f945778bb3003/Screenshot-2024-12-20-at-11.58.48AM.png" /> PACKAGING + MERCH <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/e96055852bb151feaa1d7507b81147160db80cd9cfde7d1def0f551461e05277/3493c7e0-859d-476e-ba0e-1a9bea4b0819_rw_1920.png" data-mid="237595945" border="0" src="https://freight.cargo.site/w/1000/i/e96055852bb151feaa1d7507b81147160db80cd9cfde7d1def0f551461e05277/3493c7e0-859d-476e-ba0e-1a9bea4b0819_rw_1920.png" /><img width="1920" height="1247" width_o="1920" height_o="1247" data-src="https://freight.cargo.site/t/original/i/d90f778648f78e2d6bf27b5b4c129f406aaedd97f21ad7a4320b097558d20d52/e0629a3a-8372-48c5-9a98-49659705f9fe_rw_1920.png" data-mid="237595946" border="0" src="https://freight.cargo.site/w/1000/i/d90f778648f78e2d6bf27b5b4c129f406aaedd97f21ad7a4320b097558d20d52/e0629a3a-8372-48c5-9a98-49659705f9fe_rw_1920.png" /> Client: SWISHERAgency: Deutsch NYExecutive Creative Director: George Decker Associate Creative Director: Michael PhilbinSenior Art Director: Rafael Sosa Senior Copywriter: Zach Stoner Designer: Alexandre Correa