The Wait For Water
Stella Artois has supported water.org for over 5 years in trying to end the global water crisis.
Educating the public was successful to a degree,
but they needed to find a new way to motivate people into action.
We aimed to show people what it’s really like not to have water at your fingertips.
Awards
Shorty Awards - Gold - Social Good Campaign
Social content played a huge role in educating consumers about the global water crisis. People could learn about the countries that are most impacted, as well as what they can do to help. Each social post linked out to amazon.com so people willing to support could purchase a Stella Artois Chalice. Every purchase of a Limited-Edition Chalice or Stella Artois in the US would help provide clean water for someone in the developing world for 5 years.
Client - Stella Artois
Agency - Vaynermedia
AOR - Mother NY
Creative Director - Tim Clarke
Associate Creative Director - Clark Rogers
Senior Art Director - Corey Schneider
Senior Copywriter - Libby Aurigemma
Junior Art Director - Rafael Sosa
Executive Producer - Jason Hammonds
Producer - Jesse Hughes
Senior Editor - Jamie Unruh
Post Producer - Laura Sorrentino
Post Production Supervisor - Andrew Hart