SWISHER REBRAND | LIGHT UP THE LEGEND
BRIEF | SWISHER wanted to be a cannbis brand vs. a cigarillo brand.
SOLVE | We launched SWISHER as a hip-hop centric, the OG brand for blunts.
RESULTS | NEW BIZ WIN! 💰
THE BLUNT
THE BRAND
THE TAGLINE
WEB + SOCIAL
PACKAGING + MERCH
Client: SWISHER
Agency: Deutsch NY
Executive Creative Director: George Decker
Associate Creative Director: Michael Philbin
Senior Art Director: Rafael Sosa
Senior Copywriter: Zach Stoner
Designer: Alexandre Correa