SNICKERS Eggs
SNICKERS came to us with a simple ask: make some noise for their NEW seasonal SNICKERS Eggs.
Our answer? A 10-foot SNICKERS Chicken in NYC’s Flatiron Plaza,
“laying” thousands of free chocolate, caramel, peanut, and nougat eggs every hour.
Giving a whole new meaning to the term product drop.
The playful stunt gave fans a larger-than-life answer to the question:
Where do SNICKERS Eggs come from?
Key Vis
Event Photos
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Assets
Client: MARS/SNICKERS
Agency: Weber Shandwick
Executive Creative Director: Alana Beseau
Group Creative Director: Burke Boggio-Hair
Associate Creative Director: Rafael Sosa
Senior Art Director: Malieka Gurrera