Rated RSV
The Challenge: Break through the pharma ad clutter to deliver an important message about RSV vaccination for adults 60+
The Solution: We brought on Ernie Hudson, the sexiest Ghostbuster, to reframe prevention as confidence, vitality, and sexy.
The Results: A bold, culturally resonant campaign that turned heads by doing what few pharma ads dare to do: make prevention look sexy. Primarily on social, “Rated RSV” sparked conversation, landed media coverage, and helped make the RSV vaccine part of the cultural dialogue for older adults.
Fireplace | 16:9
Client: PFIZER
Agency: Weber Shandwick NY
Directors: Carolyn Hudson
Executive Creative Director: Dennis Greeley
Creative Directors: Tony Colletti & Sara Barth
Associate Creative Director: Rafael Sosa
The Importance of Getting Vaccinated for RSV | 9:16
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Client: PFIZER
Agency: Weber Shandwick NY
Directors: Carolyn Hudson
Executive Creative Director: Dennis Greeley
Creative Directors: Tony Colletti & Sara Barth
Associate Creative Director: Rafael Sosa