PNC Championship
Client: PNC Bank
Agency: Deutsch NY
Chief Creative Officer: Samira Ansari
Executive Creative Director: Jeff Vinick
Editor: Cohan Anderson
Senior Copywriter: Zach Stoner
Senior Art Director: Rafael Sosa
Our challenge was to drum up interest from Golf fans and PNC customers to tune in
to the PNC Championship, while leveraging the limited assets captured at last years event.
We used the unique trait of this tournament, which is that it’s teams are composed of parents and their children,
to showcase why this is a unique tournament to watch.
“Moments”
Social