Level Up Your Game
Client: Mountain Dew x NBA 2k22
In partnership with with the upcoming NBA 2k22 game, Mountain Dew
asked us to create a campaign that positions Dew as the catalyst to unleash your inner trash talker.
Trash talking is something synonymous with online gaming, especially with a hyper-competitve game like NBA 2k.
We worked with two of the quietest, politest, and most reserved NBA superstars, Zion Williamson and Zach LaVine,
leveraging the eccentric humor Dew fans know and love. In this spot, our players are on the recieving end of some trash talk,
and Dew helps them elevate their game and silence the peanut gallery.
Client: Mountain Dew x NBA 2k22
Agency: Ten35
Director: Charles Stone III
Associate Creative Directors: Joshua Gadson & Jay Zschunke
Art Director: Rafael Sosa