Beyond The Skyline
Client: PNC Bank
PNC Bank has been quickly expanding from a local Midwest Bank to servicing customer across the Nation, from coast to coast.
Our task was to create their first national brand campaign, to let people know that we are here as a National Bank,
while reassuring our current customers that we’re still retaining our local roots. All in the midst of the 2023 Banking Crisis.
“Beyond The Skyline”
OOH/Billboards
Client: PNC Bank
Agency: Deutsch NY
Chief Creative Officer: Samira Ansari
Director: Joshua Kissi
Executive Creative Directors: Joanne Scannello & Jeff Vinick
Creative Directors: MyTran Dang & Jeff Good
Senior Copywriter: Zach Stoner
Senior Art Director: Rafael Sosa